Temple of Prosperity
Cai Shen welcomes you to a mystical Chinese realm full of magic and wonder. An ancient divine world full of wealth, happiness, and abundance. Discover ancient magical artefacts and enchanted relics as you seek entry into the ancient Temple of Prosperity. The God of Wealth himself is waiting to bless you with untold rewards.
This project was my first time working on a slot game, as Art Director for Play'n Go.
A simple and elegant logo design that also has enough weight to stand out and be readable when small
Process
To capture such a beautiful theme, it all starts with putting in place three brand pillars that guide the project. Not just for the art, but the whole feel and player experience.
1. Godly Majesty - A sense of an ancient and majestic heavenly kingdom
2. Wealth and Happiness - A feeling that wealth and happiness is abundant
3. Warm and Welcoming - A friendly, lush, and non-threatening world
After establishing the three brand pillars, we can start to look at the components that influence the look of the art, such as the setting, theme, and target art style.
Setting - Ancient Mythical China
Theme - Cai Shen, the Chinese God of Wealth
Art Style - Semi stylised casual painterly
